I’ll start this post with talking about Bannering. All of the companies in Motorsports utilize Banners for Marketing.
I worked with Pennzoil / Quaker State and hung my share of Banners over the years.
The race fans love Banners.
Sometimes they’re used as a clothesline, lol.
When a Banner has the word ‘Racing’ on it, they’re in higher demand.
Companies use inflatables for advertising also.
This Dale Jr. inflatable was pretty cool.
The Hospitality Tents always had plenty of Flags, Banners, Pennant Rope, Inflatables and Show Cars.
Our guests never had a hard time finding our tent.
Sponsors pay millions of dollars to have their name and logos put on a race car.
M&M’s is definitely the Primary Sponsor on this car and team.
Here’s one of their ‘War Wagons’. He’s wearing a fire suit.
Teams never miss an opportunity to advertise for their sponsors.
Can’t miss that logo.
I loved seeing the Budweiser logo’d stuff.
There should be some logos on these Gas Can covers.
Companies try to maximize their sponsorship dollars by doing Field Marketing also.
Here’s the AOL dude.
Had to get a pic with him.
Some companies played games with the fans. Here they see who can hold these batteries the longest.
Pepsi always spent top dollar to promote their soda.
Some companies use models and I love that.
The tracks especially get logo’d because of TV time.
Here are some tire covers for Mountain Dew.
They even logo’d the UPS truck and had an ad campaign trying to get Dale Jarrett to drive the truck in a race.
The Pit Boxes are always logo’d and are on TV quite a lot.
The race cars are the most important things to have logo’d. They get the most exposure.
The trash cans even get some Logo Love.
Drivers are constantly asked for autographs.
Even when they’re walking to go to work.
Notice all of the logos on Rusty Wallace’s fire suit. That TV Camera is recording all of them and the sponsors love that.
UPS uses logos so people can find them.
A lot of teams do ‘One Off’ sponsorships for one race only.
Here’s the generator used to keep the fluids in the car warm until race time.
Good Year also markets their tires.
These are Gas Cans from when Phillips 76 was the fuel sponsor.
Now, the fuel sponsor is Sunoco.
They do a good job of logo-ing their stuff.
The signage above the garage areas also has logos.
One of the coolest logos I ever saw was the one for the KISS car. I hope you enjoyed reading about NASCAR Marketing.
That completes this NASCAR 101 Course. Give yourself 3 Credits towards Graduation. Congratulations on your Quest for a Degree from The Universite de Arachnida.
To see other course requirements for your degree, see next link.
Any questions and/or comments may be directed to the following:
Dr. Spider Michaels, Phd.